Web designer

It’s my blog on WordPress with my web profile, common stuff of a creative specialist, some of my likes, project notes, contacts, etc. Thanks for visiting.

I’m Sergey David Ioffe, digital marketing specialist, web designer 💻, director, digital consultant, blogger from 🌴 Tel Aviv, Israel.

Contact me regarding your websites, apps, user experience, e-commerce, digital marketing doubts, 📈 management, consulting and tuition projects, etc.

That’s my secondary blog however. Main blog


E-mail communication is quite hard these days. About a half of the messages that I send to new people like e.g. colleagues are usually left without an answer. Sometimes it goes into a spam folder, sometimes it is just left unreplied, sometimes mailboxes are just overloaded with unread messages, so won’t probably be seen ever.

I often say that I reply within a day or two. If the messages are nice, of course. A rare business message will be left without a reply and so many of them will be read. If you don’t receive a reply from me, don’t hesitate to repeat your email. Mainly you’ll have my answer really soon ❕

An idea of rethinking my emailing and dream of checking my mailbox once a year, on holidays, yea 🎅 a joke! But it seems so awesome. To forget this daily routine and read it once or maybe twice a year all. I think there won’t be more than a few tens of regular emails from new people 🧑‍🤝‍🧑. Who won’t be surprised to receive a December ⛄ reply to an email sent in April.

Send me a message 🙂 Heh. There are hundreds more of weekly messages as newsletters, services, promo and social networks though.

I also review the new WordPress theme called “Twenty Twenty-One”. This might be interesting.

Adobe Spectrum

New Adobe’s tools for efficient and enhanced user experience.

Adobe Spectrum design system

Adobe presents its new UI/UX system for developers and designers. It’s a brand-new system called Spectrum. This has to make Adobe’s apps more consistent and similar.

Main principles of Spectrum system are rational, human, and focused. This actually means a try to make things as simple and nice as possible. In such way Adobe’s app design embraces the famous principle that good design is being “as little design as possible.”

Of course, a drive for common products simplicity reinterprets decades of Adobe’s design made for desktop computers before new types of devices like smartphones or tablets. Spectrum supports the new way of adaptive and accessible design for every component in its library, like e.g. buttons, colors, typography principles, etc. The system continues the concept of accessible software and its standards meet WCAG (Web Content Accessibility Guidelines) 2.0.

Spectrum has distinct guidelines for different UX types like interface components or color systems. These design essentials unify modern user experience as a repository of Adobe’s design thinking where all components are well-documented and represent best principles around contemporary usability, accessibility, and cross-platform design.

Bauhaus 2019

This year all the design world marks the century of Bauhaus. Founded in 1919 to innovate the industry, Bauhaus is still alive and very relevant.

Websites like Behance, Dribbble, etc. are literally made of Bauhaus. It is in so many works of students, young designers and also mature professionals, advertising agencies and brands.

Daft Punk

“Technology has made music accessible in a really philosophically interesting way, but when everybody has the ability to make magic, it’s like there’s no magic.” –Thomas Bangalter from Daft Punk

Daft Punk became a truly legendary electronic retro-futurist duo that has its awesome phenomenon in modern culture and creative style. They continue were used to excite the world with magical music 🎹 for more than twenty years since their debut album “Homework”. Daft Punk declared its epilogue in 2021.

To me it’s one of the best music choices for a geek creative synonymous to UX. Still awesomely ✨ enigmatic, glamorous and very nicely done music 🎵 for the public of many ages.

Do you like web design❔

Yeah. It’s been a fave for a long time already, my work and hobby.

Being a web designer I like to create websites and advertising that include modern web usability trends and my love for modern art. The web does upgrades. It’s funny to watch for its trends and even create yours.

I 👍 rate websites on Awwwards – on a Pro level.

My work experience

I have a few years of experience of working as a web designer. It’s a lead web designer level. However I’ve made quite a long time off 🌴 about it for more education 🎓 and leisure and I redesign my web persona now.  

I was quite an awesome designer 🎨 like maybe twelve years ago ⏲️. I had hundreds of thousands of online views, likes, comments and blog shares. My works were published on special art and design websites and won a few mentions and awards 🏆 at international art exhibitions and events. Maybe I’ll come up with my new design portfolio again in the next few years.

Contact me if you have a web design project 🖥️ for design and review. Meanwhile if you’re a fellow you can add me on Linkedin or buy me a coffee.

Digital transformer

There already was a post-digital 🤖 trend nearly ten years ago. It’s like doing creative work in the real world using knowledge and methods of digital xp.

I think we will experience a digital technology progress again this time. Digital tech like AI, machine learning, various start-ups, innovative software, social media websites, virtual reality, blockchain and many more have its strong influence on our contemporary lifestyle.

What’s my education

I have bachelor studies in software programming and also contemporary art. Besides that I usually have various e-learning courses in business management, design, web development and have lots of certificates of such courses.

I have bachelor studies of software programming and modern art. Besides that I usually have various e-learning courses in business management, design, web development and have lots of certificates of such courses by Facebook, Google, etc.

Have a designer book 📚 to recommend.
Send it to me for review.


It’s a new website for Studio Sergey Ioffe. We do digital design, branding, user experience research and design, full-stack e-commerce development, digital strategy consulting and design projects management.

Visit our studio website

What Ioffe means

The history of jewish surname Ioffe. European roots and insights on the meaning of the word. Famous representatives and brands.

Ioffe is a jewish surname that has an origin dated of the XV century in Europe. Basically the word “ioffe” comes from jewish word “yafe” and means beautiful. Know more.

Contact us

I speak English normally, I know Russian, some 🇮🇱 Hebrew and a little German. However I work on digital marketing and search optimization projects in all main European 🇪🇺 languages like French, Italian, Spanish, Dutch, Portuguese, etc.

Communication is still and the same crucial for web design and development. We have awesome new apps for communication like Twitter, Facebook Messenger, Slack, Snapchat or Trello. Millions of users 🌎 make mobile video calls and send messages every day. That’s cool 🥳

Contact me if you have any questions regarding design and digital culture.

Xbox Design Lab

Design your own Xbox wireless controller.

Many colors and more. A wonder of contemporary design. Experience it on Would be also awesome to have this for the console too and even more awesome to have the whole console inside the controller.

Designer’s blog

I like WordPress, it’s very easy and cool either to be creative on user experience or apply classic web design principles. I have another blog on blogspot. Both WordPress and Blogger are very good platforms.

Ugly typography

The blog doesn’t have beautiful 🔤 typography. It was tuned for a desktop monitor 🖥️ (and laptop) and looks less good on mobile.

Hardly can do anything more 🍔 about it. Such a WordPress theme. There’s an alternative CSS solution to try though.

Fluеnt dеsign

Microsoft’s new UI design language has more advanced aesthetic and looks utterly contemporary.

Brand-new design system officially unveiled as Microsoft Fluent Design System, is a design language developed in Microsoft in 2017. Looks nice!

Fluent Design is a revamp of Microsoft Design Language 2 that includes guidelines for the designs and interactions within Windows 10. The system is based on five main component principles: Light, Depth, Motion, Material, and Scale. The new design language includes more prominent use of motion, depth, and translucency.

The design system is created for desktop, web, iOS and Android, mixed reality, Xbox, server and IoT. In all, this new design system looks utterly contemporary.