Creative director

It’s my blog on WordPress with my web profile, common stuff of a creative specialist, some of my likes, project notes, contacts, etc. Thanks for visiting.

I’m Sergey David Ioffe, digital marketing specialist, web designer 💻, director, digital consultant, blogger from 🌴 Tel Aviv, Israel.

Contact me regarding your websites, apps, user experience, e-commerce, digital marketing doubts, 📈 management, consulting and tuition projects, etc.

That’s my secondary blog however. Main blog

Adobe Spectrum

New Adobe’s tools for efficient and enhanced user experience.

Adobe Spectrum design system

Adobe presents its new UI/UX system for developers and designers. It’s a brand-new system called Spectrum. This has to make Adobe’s apps more consistent and similar.

Main principles of Spectrum system are rational, human, and focused. This actually means a try to make things as simple and nice as possible. In such way Adobe’s app design embraces the famous principle that good design is being “as little design as possible.”

Of course, a drive for common products simplicity reinterprets decades of Adobe’s design made for desktop computers before new types of devices like smartphones or tablets. Spectrum supports the new way of adaptive and accessible design for every component in its library, like e.g. buttons, colors, typography principles, etc. The system continues the concept of accessible software and its standards meet WCAG (Web Content Accessibility Guidelines) 2.0.

Spectrum has distinct guidelines for different UX types like interface components or color systems. These design essentials unify modern user experience as a repository of Adobe’s design thinking where all components are well-documented and represent best principles around contemporary usability, accessibility, and cross-platform design.

Bauhaus 2019

This year all the design world marks the century of Bauhaus. Founded in 1919 to innovate the industry, Bauhaus is still alive and very relevant.

Websites like Behance, Dribbble, etc. are literally made of Bauhaus. It is in so many works of students, young designers and also mature professionals, advertising agencies and brands.

Daft Punk

“Technology has made music accessible in a really philosophically interesting way, but when everybody has the ability to make magic, it’s like there’s no magic.” –Thomas Bangalter from Daft Punk

Daft Punk became a truly legendary electronic retro-futurist duo that has its awesome phenomenon in modern culture and creative style. They continue were used to excite the world with magical music 🎹 for more than twenty years since their debut album “Homework”. Daft Punk declared its epilogue in 2021.

To me it’s one of the best music choices for a geek creative synonymous to UX. Still awesomely ✨ enigmatic, glamorous and very nicely done music 🎵 for the public of many ages.

Xbox Design Lab

Design your own Xbox wireless controller.

Many colors and more. A wonder of contemporary design – Would be also awesome to have this for the console too and even more awesome to have the whole console inside the controller.

Fluеnt dеsign

Microsoft’s new UI design language has more advanced aesthetic and looks utterly contemporary.

Brand-new design system officially unveiled as Microsoft Fluent Design System, is a design language developed in Microsoft in 2017. Looks nice!

Fluent Design is a revamp of Microsoft Design Language 2 that includes guidelines for the designs and interactions within Windows 10. The system is based on five main component principles: Light, Depth, Motion, Material, and Scale. The new design language includes more prominent use of motion, depth, and translucency.

The design system is created for desktop, web, iOS and Android, mixed reality, Xbox, server and IoT. In all, this new design system looks utterly contemporary.

Material design

“Material Design is a visual language that synthesizes the classic principles of good design with the innovation of technology and science.” –

Google’s design system seems something very original, fresh and nice in today’s web design trends.

Material is inspired by the physical world and its textures, including how they reflect light and cast shadows. It is guided by print design methods like typography, grids, space, scale, color, and imagery. 

Its surfaces re-imagine the mediums of paper, color and ink. A totally new word in designing for the web. Impressive.